About

I am a Social Interaction Designer and Internet Sociologist (M.Soc.Sc.). My mission is to combine insight into people’s social reality and the internet ecosystem, to create meaningful and effective online services and content.

Sebastian Greger

Everything I do is based on my belief that research and analysis, in combination with understanding underlying social processes and thorough knowledge of the medium, will lead to solutions that enrich people’s lives and therefore – where applicable – allow their providers to use them as tools to achieve advocacy, business or other goals.

You can always reach my by e-mail: msg at sebastiangreger dot net

I have been working as a design professional in Finnish digital agencies for the last four years, latest as a Senior Designer in the Strategy and Insight team of Valve Internet Agency, where I focused mainly on complex information architectures and social interaction models in B2B and B2C service design projects (comprehensive CV at LinkedIn). I am at the moment working as a freelance design professional.

Currently, I am also doing research for a thesis at the Media Lab of the Aalto University School of Art and Design in Helsinki, investigating and discussing possible discrepancies between social web concepts and users’ social realities.

Insight: Research and analysis

Creating a solid base for building succesful web concepts, based on social sciences, design research and technology insight.

User research, quantitative/qualitative
Competition benchmarking, strategic positioning

SxD: Social interaction design for web services and applications

Creating web services that fulfill a purpose for the end user and that support the targets of their providers, advocating social determinism over technology-driven design.