• About me

    As a designer and social scientist, my mission is the combination of insight into people's social reality and the internet ecosystem, to create meaningful and effective online services and content.

    Everything I do is based on my belief that research and analysis, in combination with understanding underlying social processes and thorough knowledge of the medium, will lead to solutions that enrich people's lives.

    I am specialised in creating a solid base for building succesful web concepts, based on social sciences, design research and technology insight. Quantitative/qualitative user research, competition benchmarking and strategic positioning are some of the tools applied.

    Advocating social determinism over technology-driven design, I passionately work on creating web services that fulfill a purpose for the end user and that support the targets of their providers.

    At the moment I am working as a Freelancer, after employments in Finnish digital agencies as a design professional with varying roles (UI designer, information architect, strategic designer).

    I am passionate about creating web service concepts that fulfill a purpose for the end user and that support the targets of their providers, advocating social determinism over technology-driven design.

    • Strategic concept design
    • Consulting for web services with social components
    • Strategies for the utilization of social web services
    • Interaction models
    • User personas

    As an information architect, I build architectures that turn complex things - information, structures, processes - into simple things.

    • Structuring data and content
    • Presentation of complex information

    Through user interface design and prototyping I design interfaces for humans to utilize the full potential of web services, providing the best possible wholistic user experience.

    • Wireframing
    • Usability testing
    • Prototypes from paper to HTML demos

    Latest, I acted as a Senior Designer in the Strategy and Insight team of Valve Internet Agency, where I focused mainly on complex information architectures and social interaction models in B2B and B2C service design projects (comprehensive CV at LinkedIn).

    Currently, I am also a post-graduate student at the Media Lab of the Aalto University School of Art and Design in Helsinki, doing research for a thesis.

    In my research, I investigate and discuss possible discrepancies between social web concepts and users' social realities.

    Opportunities? Proposals? Questions? Get in contact!

  • socialreader

    WP Social Reader – socialising the reading experience

    20 May 2010

  • hypertext2009

    Three days of tags, semantics and hyperlinks: Hypertext 2009

    22 Apr 2010

  • isdt_graphic500

    The International School on Digital Transformation 2009 – a global network of scholars and professionals

    11 Apr 2010

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